You're invited to this Event
Purpose has become a hot topic in the last few years!
In this workshop, purpose & brand consultant Justin Cooper will explore why purpose is an important part of your business strategy, how you go about defining your business purpose and how to build purpose into your brand identity, brand positioning, product or service offering and brand communications.
Justin believes that purpose is the secret to success in business. When we understand why our business or brand exists, everything changes. We become more motivated by our work, and it becomes easier to inspire and attract the people we work with (partners), and the people we work for (customers).
This interactive face-to-face workshop is designed to give you an understanding of:
WHO IS THIS FOR?
This session is provided through the Business Connect program. Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start, run, adapt or grow your small business.
To attend the workshop we require you to be registered in Business Connect. A team member from Realise Business will be in touch with instructions if you are not registered.
Realise Business provides confidential, independent business advice and skills training for small businesses across Northern, Eastern, Southern and Central Sydney, as part of the NSW Government’s Business Connect program.
Attending this event will consolidate your thinking about starting a business in NSW. You’ll then be eligible to book an advisory session to test your business idea.
Tuesday, July 25, 2023
9:15 am to 12:15 pm
HOW TO BUILD A PURPOSE-DRIVEN BRAND
JUSTIN COOPER As the founder of Brand Purpose.Co, Justin Cooper works with entrepreneurs, business owners, and business leaders to help them define their Purpose, and align it with their brands’ identity, positioning, offering, and communications. He combines strategic brand-building experience – developed over a 30+ years working as a brand marketer on global and SME brands, with a revolutionary business meditation process – developed over the past 10 years as a Purpose coach & consultant. This new approach uses guided meditation to help business and brand owners to identify the deeper ‘why’ or Purpose of their start up, or existing business or brand. This process has helped over 300 business owners and start-ups since 2012 to access deeper information hidden in their subconscious, that helps them define what their brand stands for, why it exists, and what it is here to do for its customers.